Health Hut is seeking a dynamic ecommerce and digital marketing professional to join our
team. This role will be responsible for the overall management of the Health Hut ecommerce store and will have a leadership role in the development and implementation of our digital marketing strategy. This role will work closely and collaboratively with other members of the Health Hut team to support the growth of the Health Hut ecommerce and retail business.

RESPONSIBILITIES:

• Analyse website performance and user behaviour to inform data-led recommendations that improve overall UX and site performance.
• Recommend and implement digital strategies that will help drive sales, new customer acquisition and growth for the ecommerce channel and store locations.
• Manage the daily operation of the site to ensure seamless, uninterrupted functionality.
• Oversee and maintain the online product catalogue, uploading new products, merchandising products, and offloading products as necessary.
• Prepare the website for launches and promotions, ensuring any special fulfilment requirements or special offers are tested and functional prior to launch.
• Merchandise category and collection pages regularly for optimal customer experience and conversion optimization.
• Research, recommend and implement strategic site upgrades as needed to improve functionality and user experience.
• Act as the first point of contact and first responder to any technical challenges and
  perform daily site checks to ensure there are no glitches or inventory inaccuracies, the site is functioning on both desktop and mobile, and site speed is optimal.
• Develop and implement an SEO keyword strategy to increase organic traffic and improve search engine ranking on key search terms.
• Lead the planning and implementation of the email marketing strategy, including setting up automations, A/B testing, reporting and optimization of email campaigns.
• Oversee Google Ads and Paid Social advertising, including monitoring budgets, reporting on performance, and optimizing ad copy and creative.
• Prepare monthly ecommerce reports to share performance results, learnings and recommendations.
• Be the in-house champion for digital innovation by continually bringing forward recommendations for site improvements, staying abreast of ecommerce trends and ensuring we adapt as needed.
• Contribute to strategizing and planning of new product launches, special promotions and brand marketing initiatives.

QUALIFICATIONS + SKILLS:

• 2 years of experience in an ecommerce role at a B2C company, preferably fashion,
  lifestyle, wellness or cosmetics. Shopify experience preferred.
• Proven experience in leveraging Google Analytics or other data analytics tools to identify improvement opportunities, improve site performance and drive sales.
• Deep understanding of user experience and user journeys.
• Good technical knowledge of the Shopify platform. Some coding ability an asset.
• Previous experience in email marketing and implementing successful email marketing strategies.
• Previous experience in paid digital advertising (PPC and Paid Social).
• Excellent written and spoken communication skills.
• Intellectual curiosity, creativity and a passion to build great products to solve customer and business problems.
• Proactive self-starter with a sense of accountability and integrity.
• Attention to detail and dedication to continual improvement and learning.
  

JOB TYPE:

Full-time

LOCATION:

Hybrid work from home and in-person at our College Street location (786 College St).

APPLICATION DEADLINE:

Position open until filled.

APPLICATION DETAILS:

At Health Hut we value diversity and are committed to employment equity. We strongly encourage applications from Indigenous Peoples, Black and racialized persons, women, people of diverse size, and persons of all sexual and gender orientations and expressions. 

Please email your resume and cover letter in one pdf document to info@shophealthhut.com. 

Thank you in advance for your application. We will be in touch with successful candidates and move forward to the next phase of hiring.

ABOUT HEALTH HUT

Health Hut is a Toronto-based retailer of thoughtfully sourced, high integrity skincare, body and lifestyle products that have a positive effect on your mood and well-being. All of our products are beautiful, effective, and clean.

Inspired by the natural beauty of the local landscape, we crafted our house line of intentional, quality forward products to evoke feelings experienced in nature - calm, comforted and connected.

OUR VALUES

It is important to us to support good people doing great things. We nurture intimate relationships with brands both locally and abroad while also building friendships within our community.

It makes us feel good to foster a broad and inclusive approach to health and wellness. We champion everyone on their unique journey. More joy, less perfection. More curiosity, less judgement. 

We promote a positive body image, weight-neutral wellness, and a non-judgemental, autonomous approach to self-care and lifestyle choices.

We welcome persons of all sexual and gender orientations and expressions, race, size, age and religion, and are committed to anti-racism, anti-oppression and working towards restoring equity.