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Eating Disorder Awareness Week and Why It Matters to Us
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Eating Disorder Awareness Week and Why It Matters to Us

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A note from Tara:

Approximately 1 million Canadians struggle with eating disorders. They affect people of all genders, sexual orientations, ages, socioeconomic class, abilities, races, and ethnic backgrounds. Eating disorders also have the highest mortality rate of any mental illness.

In 2015, I lost my cousin to a long battle with disordered eating.  She was smart, so funny, cared about everyone, was interesting, generous and she was 31 when she passed.

Since then I've learned a lot about eating disorders. How prevalent they are. The impact they have on individuals and their families. And how they are not talked about nearly enough, especially in the wellness world.

Not only are they not talked about, in many ways eating disorders are actually perpetuated by our modern wellness culture.

I started noticing how much pressure there is in the wellness space to adopt a "perfectly clean" lifestyle. How much fear, guilt, and obsession people are experiencing in its pursuit. Moral virtue is being attached to choosing the "right" foods, products and activities. And diet culture's mantra that thin = healthy, and healthy = better is being tangled up in what should be a positive space. This notion of "wellness" is not leaving people feeling well at all.

I realized that we're not really promoting health if we're ignoring mental health.

Over the past few years, I've tried to shift the dialogue both in the shop and in my private coaching to be more about compassion and kindness, less guilt and shame. More inclusion, less judgment. More pleasure, less perfection. 

I've tried to encourage people to let go of black and white living and embrace flexibility. Sure, what we put in and on our bodies may be a small piece of the health pie, but the way we speak to ourselves and our ability to embrace life's pleasures are an often overlooked (yet huge) part of true well-being.

My purpose has evolved to include a broader, more intuitive approach to health and I am committed to offering you a different experience to the one you may get at your typical wellness shop.

To help raise awareness and support for those struggling with eating disorders during Eating Disorder Awareness Week on February 7th we will be donating 15% of all sales (in-store + online) to NEDIC: National Eating Disorder Information Centre. We plan to continue contributing to their platform as well as other mental health initiatives through future events.

Thank you for being a part of our community and helping us redefine what it means to be well. :)

xx Tara

If you or someone you know is struggling with disordered eating, please call NEDIC’s toll-free helpline (1-866-NEDIC-20).