Abel
RADICAL FRAGRANCE
Abel’s reimagined fragrance line is more concentrated, longer lasting, and crafted with deeper intention. Each 100% natural scent now arrives 37% stronger and in more sustainable packaging, designed to leave the lightest possible footprint.
Scent as extension of self — not artifice, not adornment — Abel continues to evolve with transparency and care.
Every molecule in Abel's perfumes originates from nature or renewable biotech processes — never petrochemicals. They use a highly concentrated formula of plant-derived natural oils, concretes and isolates, set in a food-grade (non-denatured), organic alcohol base.
In perfume, “biotech” refers to fragrance ingredients created using living organisms like plant sugars, bacteria, fungi, or yeast through a natural fermentation process rather than petrochemicals.
Biotechnology allows Abel to make 100% natural fragrances that still perform like modern synthetics — long-lasting, refined, and complex. These biotech notes are renewable, biodegradable, and low-impact, often replacing traditional synthetic molecules that harm ecosystems.
For example, Abel’s Laundry Day uses a biotech aldehyde (traditionally synthetic) to achieve its crisp, “clean-linen” note, and Cyan Nori uses a biotech musk from the ambrette flower — a biodegradable alternative to petrochemical musks.
In essence, biotech in perfumery is nature enhanced by science — allowing Abel to create high-performing, sustainable scents that remain entirely natural.
Because Abel perfumes are made entirely from natural ingredients, slight variations in scent or colour can occur between batches. This is a natural characteristic of working with plant-based materials — much like wine or olive oil, seasonal and geographic differences in harvests can subtly affect the aroma and hue of certain ingredients.
For example, Cyan Nori may lean more towards its tangerine sweetness or its oceanic nori note depending on the harvest strength that year. The formula itself never changes — the same quantities and ingredients are always used — but natural raw materials can differ slightly in intensity or tone.
Abel embraces this variation as part of the beauty and authenticity of natural perfumery. It’s also worth noting that natural fragrances are often recognised by the brain as “safe,” meaning our olfactory system adjusts more quickly, which can make them seem lighter or shorter-lasting than petrochemical perfumes. Longevity can be extended by applying to clothing or hair.
Natural ingredients vary like wine vintages depending on rainfall, soil, and harvest. The formula stays constant, but intensity shifts slightly — a mark of authenticity.
Moisturize before applying your perfume. Dry skin absorbs fragrance oils faster. Perfume applied to hair or clothing will also last longer. Remember, when applied close to your nose (like your neck), you may become desensitized — others will still smell it even if you can’t.
To layer Abel perfumes, always spray the heavier, deeper scent first, then apply the lighter or fresher one on top. This lets the base fragrance anchor on the skin while the lighter notes radiate above it, creating a more dimensional and lasting result.
Here are a few examples:
- Cobalt Amber + Pink Iris – sweet amber meets fresh floral; luminous and modern.
- Cyan Nori + Laundry Day – oceanic freshness paired with crisp citrus; bright and effortless.
- Coat Check + The Apartment – dark smoky amber layered with gourmand cherry and cacao; deep, modern and sophisticated.
- Pause + Nurture – textured floral meets soft musk; grounding yet gentle.
- Green Cedar + Laundry Day – earthy woods balanced with fresh citrus; clean, natural and uplifting.
These are just starting points. Layering is entirely personal – experiment with combinations to find what feels most like you.
To keep your Abel perfume at its best, store it in a cool, dry place away from direct sunlight and humidity. Heat, light, and moisture can cause natural ingredients to break down more quickly, affecting both scent and colour over time.
Here are a few key tips:
- Avoid bathrooms and windowsills – temperature and humidity changes can alter a perfume’s composition.
- Keep the bottle sealed tightly when not in use to prevent oxidation.
- Store upright and away from heat sources such as radiators or heaters.
- Room temperature (around 18–20°C) is ideal.
Because Abel perfumes are 100% natural and contain no synthetic stabilizers, proper storage helps preserve their integrity and ensure the scent remains true from first to last spritz.