Vitamin C is quickly becoming a standout ingredient in many skincare routines and for good reason. This powerful antioxidant brightens skin, most notably evening out skin tone and hyperpigmentation.
Toronto-based skincare brand, Wildcraft, recently launched a vitamin C serum that gives you all the benefits of this powerful vitamin at an approachable price point. Made with two types of vitamin C, sodium ascorbyl phosphate and ascorbic acid in combination with acid hyaluronic acid and sea algae, this potent formula brings you one step closer to shining bright.
Here 5 reasons you may want to add this vitamin C serum to your skincare routine.
BRIGHTEN AND EVEN OUT SKIN TONE
Vitamin C is known to brighten the skin, but its healing properties go much further. Vitamin C fades dark spots, hyperpigmentation and acne scars, promoting a more even and radiant complexion. Additional ingredients in Wildcraft's Vitamin C Serum, like chamomile extract and green tea extract, also work into the skin to address redness, hyperpigmentation and acne.
POWERFUL ANTIOXIDANT PROTECTION
Neutralize free radicals commonly caused by air pollution (hello, city living) with vitamin C's celebrated antioxidant properties. Protect your skin from environmental damage and build a healthy skin barrier.
BOOSTS COLLAGEN PRODUCTION
Vitamin C stimulates collagen synthesis, improving skin elasticity, reducing fine lines and wrinkles, and promoting a firmer appearance. Keep smiling, laugh lines may start looking a little cuter.
GUARDS AGAINST SUN DAMAGE
It's the perfect time of year to add vitamin C to your routine as your face is probably seeing the sun a lot more these days. Lucky you, vitamin C provides photoprotection, shielding the skin from harmful UV rays and aiding in sun damage repair and skin healing. Note, vitamin C is not a replacement for SPF.
ENHANCES HYDRATION AND MOISTURE RETENTION
Wildcraft expertly crafted this serum with moisture-retaining ingredients like hyaluronic acid, sea algae and pea protein to hydrate the skin and achieve a plump, healthy-looking complexion.